Solutions for the SMB Market
Growth opportunities for solution providers in the SMB Market.
The Pivot Is Permanent
In the past few years, U.S. businesses have accelerated the adoption of digital transformation initiatives, pivoting to accommodate a variety of global events:
- The shift to a virtual/remote and hybrid workforce, spurred in large part by the pandemic
- The alarming increase in cyber-crime
- The need to innovate continuously to stay ahead in a rapidly changing marketplace
Changes that were thought to be temporary, such as remote working, have become commonplace, prompting businesses to bolster their digital framework.
SMB Offers a Potent Market Opportunity
The small to mid-sized business (SMB) market already represents most of the U.S. economy—as much as 99% by some estimates. The increased demand for technology solutions in this segment has now created a potent market opportunity for IT solution providers.
Capitalize on the SMB Opportunity with TSRM
TSRM Group can work with you to capitalize on the expanding SMB market with customized demand generation programs along with ongoing lead nurturing and telesales support to:
Identify viable industries and businesses to target.
- Deploy email, social media, and other digital initiatives to raise your brand awareness and develop thought leadership with prospect companies.
- Spearhead follow-up telesales efforts to gather account intelligence, conduct surveys, and set appointments for your sales reps.
- Nurture non-sales ready leads with ongoing communication that keeps you top of mind when the active buying stage begins.
Let TSRM Group Be Your Partner for IT Marketing to the SMB
With more than 20 years of experience developing sales and marketing programs for the IT channel, TSRM Group is uniquely positioned to partner with you to dive deep into the SMB market segment. Contact us today to learn more.