Sales and Channel Enablement in the Rapidly Evolving IT Sector
TSRM Group provides sales enablement, digital marketing, telesales, lead nurturing, sales strategy and recruiting services—all customized to your business needs.
How Do You “Enable” Your IT Sales Channel?
First, you pick the right people. Then you arm them with the tools, training, and processes to be successful. That is the essence of channel enablement. TSRM has the experience and proven track record to assist IT manufacturers (OEM), distributors, and solution providers in developing integrated sales and marketing strategies to fuel success.
Don’t Just Build Your Pipeline. Amplify it.
TSRM has developed an integrated channel sales toolkit and marketing engine that delivers “lead-nurturing-as-a-service” on a turnkey or a la carte basis. Our sales enablement services include:
- FastStartGO! Sales Enablement program, where we recruit, train, and mentor successful entry level sales reps
- Demand generation via telesales and marketing automation
- Partner recruiting
- Talent acquisition and staff outsourcing
Our all-inclusive suite of services has been designed specifically to create the channel sales solution that works best for your company, customized for your business.
TSRM Podcast
We are thrilled to announce the release of our first podcast featuring Keith Mintzer, our managing partner. If you’re looking to accelerate your company’s sales channel and take your business to the next level, then you definitely won’t want to miss this debut episode.
Focus on Business While We Create a Successful Channel for You
Building a successful channel from the ground up can be daunting. It requires knowing what type of partner will fulfill your business development strategy. But that’s just the beginning. You also need to know about that partner’s experience, their ability to integrate and delivery technology, and if they’re adept at marketing to multiple segments, from small and medium businesses (SMB) to the large enterprise and public sector audience.
We have good news: We’ve already built it for you.
Our Services
Channel Development Consulting
At TSRM, we have the experience, creativity, and business acumen to build your channel from the ground up, or to revitalize your existing channel to stay relevant as solutions and channel demographics transform.
Partner Recruiting
Our comprehensive partner recruiting services include defining the market, highlighting the technology and businesses challenges that your solution solves, identifying prospective partners, and then interviewing and qualifying them.
Solution-Based Sales Enablement
Don’t let your leads die on the vine. We resolve the common tech-buying problem of the long purchase cycle by nurturing (and documenting) prospects through every stage of the buying process, regardless of how long it takes.
Telesales/Demand Generation
Our seasoned telesales team can canvas white space prospects to identify critical account intelligence that supports the sales process. Expertly developed content is delivered through our marketing automation platform to drive and nurture leads.
Digital Marketing and Content Creation
Our creative team has the ability to present today’s emerging technology trends in compelling ways, for both technical and non-technical audiences. We can create content in a variety of formats (email, video, web, etc.) to tell your story and reach your audience.
Recruiting / Staffing
Recruiting top sales, business development, and marketing talent for your company can be time-consuming and expensive. Let us help you find the right talent, whether on a part-time, full-time, project or contract basis.
We have established partnerships with a diverse spectrum of top-tier IT manufacturers, distributors, and their associated channel partners.
Expert guidance and support available across every phase of the sales cycle.
Whether you’re an IT manufacturer, distributor or solution provider, we can develop a consistent, customized sales strategy, then support you at every phase of the sales lifecycle. We’ll help you increase demand at the top of funnel, speed leads through the process with streamlined management and support, and help you to retain those customers post-sale.
Testimonial
“TSRM is a virtual extension of our team at CPP. They exemplify everything that you could want in a marketing partnership by being agile and willing to invest. They bring new fresh ideas to the table and then have the ability to see them through. This ability has helped CPP reach new heights from brand recognition and revenue perspective over the last few years.”
Paul O’Dell, Director
Director | CPP Associates