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How Client Engagement is Evolving in IT Sales and Marketing
As someone who has been deeply immersed in IT marketing and sales for over 20 years, I've witnessed a significant shift in the way IT leaders approach the decision-making process when it comes to new product/solutions. Gone are the days when responding to...
Recent Posts
How Client Engagement is Evolving in IT Sales and Marketing
As someone who has been deeply immersed in IT marketing and sales for over 20 years, I've witnessed a...
Modernizing your Digital Marketing Strategy with Integrated Advances
The Struggle to Stand Out in the Competitive “Attention Economy” The phrase “attention economy” was first used in 1971...
Leveraging Generative AI for Content Development
Introduction to AI In recent years, buzz about artificial intelligence has been nearly impossible to miss in news...
OLDER POSTS
Modernizing your Digital Marketing Strategy with Integrated Advances
The Struggle to Stand Out in the Competitive “Attention Economy” The phrase “attention economy” was first used in 1971 by a psychologist and economist, Herbert A. Simon. He insightfully wrote that “a wealth of information creates a poverty of attention,” and this...
Leveraging Generative AI for Content Development
Introduction to AI In recent years, buzz about artificial intelligence has been nearly impossible to miss in news articles and social media threads as discussions about its powerful applications ballooned. In the context of marketing, there have been headlines about...
Unleashing Potential: How to Turn Around a Historically Underperforming Sales Territory
Earlier in my career, I was challenged by my sales manager to resuscitate a historically underachieving sales territory. It was a vertical market—healthcare—and it was limited by having very few (approximately one hundred) target customers in the region. I developed a...
5 Considerations for Onboarding Entry-Level Salespeople
The success of a sales team relies heavily on effective onboarding processes for new hires. According to Spekit’s 2022 Sales Training & Onboarding report, more than 90% of sales leaders attribute the hiring and onboarding process to be important or even...
Customer Case Studies: Powerful Tools to Drive Sales
Summary: Case studies illustrate how your products/services can benefit potential customers by presenting a narrative about a past successful client project or experience. They can be developed in various formats but marketing studies suggest that investments in video...
Night Shark Selling: The Key to Unlocking Sales Success
Amplify your business with our innovative Night Shark Selling strategy, enabling you to drive sales success by thinking like a shark.