Build a Successful Channel
We partner with you to create a successful channel for your business through channel strategy, partner recruiting, sales enablement, and lead nurturing.Channel Development Consulting
The digital age has ushered in new types of Solution Providers, requiring that we adapt to evolving channel demographics and communication models. TSRM’s channel consulting team has kept pace with the transformation, continuing to successfully develop channels for large and small OEMS and distributors. TSRM combines experience, creativity, and a proactive strategy that includes digital outreach, partner recruiting, lead nurturing, telesales, and partner prospecting and qualification.
Understanding the sales cycle is imperative before recruiting partners. Once a clear vision is established, the OEM can better define the type of partner that would best fulfill the solution in the marketplace.
Whether you have a legacy channel organization that needs to be remodeled or are starting a reseller program from scratch, TSRM can help. Building a successful channel requires a clear perspective on the market well before partner recruitment.
You need to know the answers to questions like:
- What technology and business challenges does my solution solve?
- What is the target market for my solution, with consideration to company size and vertical segment?
Ignite Your Channel With Solution-Based Sales Enablement
Purchasing new technology is highly complex and produces multiple challenges:
- It often involves a significant outlay of capital
- The buying cycle is longer than typical purchases
- It has to tick all the boxes for multiple departments
- It involves multiple decisionmakers which often make up a buying committee
You can’t afford to bring prospects into the sales funnel then fail to nurture them through the journey. It takes time, patience, and diligence to get the client to the bottom, where you can close the deal. That’s where we come in.
Let Our Experts Close Your Deal
TSRM can help you improve lead management with highly skilled telesales professionals available when you need to follow up on your campaigns. Our team is made up of subject matter experts that hail from technology sales or engineering disciplines. They are well informed on emerging tech trends, and stay sharp with ongoing training and certification classes.
Track Campaign Progress From Any Device
Using the powerful Aavaz call center platform, our team can perform lead follow-up on marketing campaigns that we deploy for you in our marketing automation platform or for your own internal campaigns. Aavaz is much more than a dialer or CRM —it’s a full suite of performance management tools that can be set up in less than 30 minutes anywhere and on any device.
Partner with TSRM to Accelerate Your Business
TSRM’s channel development services are designed to ensure your sales channel is effective, efficient, and aligned with your business goals. Our team oversees the key steps in creating your channel, including:
- Identifying your target market
- Developing your sales strategy
- Defining your sales process
- Creating a sales team
- Providing training and support
- Recommending sales technology investments
- Establishing key performance indicators (KPIs)
Once your channel is up and running, TSRM can provide ongoing monitoring and analysis and make recommendations to improve performance.
Launch Your Channel Sales Strategy
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