Digital
Marketing
for the IT Sector
Build and Increase Demand in the Age of Digital Transformation
Understanding the IT buyer’s journey is paramount to rolling out a successful IT demand generation campaign. TSRM Group’s demand generation campaigns target early- stage IT projects, often while the prospect is still in the research phase. Our multi-faceted campaigns integrate customized content with digital marketing, social media and telesales to give our clients a competitive edge.
TSRM’s approach goes beyond generic lead generation. We create tailored campaigns that align with your ideal customer profile, leveraging data-driven insights to identify the right accounts, personas, and pain points. Whether it’s through thought leadership articles, interactive webinars, targeted email sequences, or outbound calling efforts, every touchpoint is designed to spark meaningful conversations and move prospects further down the funnel.
In a marketplace where buyers are overwhelmed with information and choices, standing out requires relevance and precision. TSRM’s demand generation experts continuously refine and optimize campaigns to maximize engagement and deliver measurable results. From increasing brand visibility to generating qualified sales opportunities, we help you build sustainable demand that fuels long-term growth
Marketing Pros Who Know the IT Industry
Our creative team has the ability to present today’s emerging technology trends in compelling ways, for both technical and non-technical audiences. Our deep bench of seasoned copywriters, videographers, podcast audio engineers, and graphic and digital designers are well-versed in the IT industry and can develop fully customized campaigns that complement your established corporate brand or create a new fresh visual approach that can differentiate you from your competitors. We also experienced in the branding/marketing guidelines of the major OEMs so we can ensure your co-branded campaigns are compliant.
Markets We Serve
We customize your campaign to speak to the unique needs and pain points of your targeted vertical markets or market segments, including:
Healthcare
Higher Education
Financial Services
Small to Mid-Sized Business (SMB)
Medium to Large Enterprise Clients
Consumer Goods/Retail
Demand Generation Services:
- Customized content (customer case studies, solution briefs, datasheets, sales collateral)
- Lead-nurturing-as-a-service
- Digital marketing campaigns (email, landing pages, newsletters)
- Prospect data intelligence and management
- Video and podcast production
- Social media campaigns
- Turn-key Event Management Services
- Telesales (customer case studies, solution briefs, datasheets, sales collateral)
- Telesurveys to prospects as well as existing customers
We will work with you to maximize the effectiveness of your available budget and help support you through the claiming process required for marketing development fund (MDF) programs for the major OEMs.
Non-sales-ready MQLs can continue to be nurtured through our marketing automation platform, sending scheduled drip emails and following up with telesales touches to continue moving your prospects through the sales cycle.
End-to-end demand generation is yours when you partner with TSRM Group.
Customized Content to Tell Your Story
As an OEM, distributor, or value-added reseller, your challenge is to help organizations take advantage of the dizzying array of new technologies at their disposal. The key to differentiating your product is to translate the technology elements of your solution or services into measurable business value that your customers and prospects understand. That’s what good communication does, and that’s the difference TSRM’s creative service can provide.
Examples of collateral created by TSRM Group: solution briefs, videos email campaigns, web pages, podcasts series, newsletters, and promotional materials.
Content Designed to Engage Your Audience
We can help you craft messaging that resonates with prospects, then create content customized to engage them. Whether you need to establish thought leadership with a whitepaper, create sales enablement material, launch an email campaign, create a video, or design a website, we have the tools and expertise to help.
Our automated marketing solution enables you to create customizable content and media assets around current IT trends, helping you to deliver a meaningful, relevant message to your audience.
A voice that can be trusted. A partner that can be relied upon. The TSRM Group creative team is deeply experienced in the latest best practices in strategy, writing, and design, and our longtime commitment to the industry means our team can hit the ground running, making even the most technical material engaging.
Partner with an Experienced, Trustworthy Collaborator
B2B Video Marketing
Build a lasting connection with prospective clients through customized video content that emphasizes your organization’s expertise. Video lets you engage, educate, and inform your intended market in two minutes or less.
TSRM Group can help you reach the right audience with affordable B2B video solutions including:
- Video testimonials
- Video case studies
- Brand development
- Corporate capability
- Solution briefs
View examples of videos we’ve created at right, then contact us to speak with a TSRM expert about your video marketing needs.
See more B2B marketing videos on our YouTube channel.
Invigorate Your Sales Team with Best-in-Class Marketing Resources
With TSRM as your dedicated partner, expect predictable lead flow starting from the top of the sales funnel all the way down to the ultimate conversion.
TSRM can help you achieve extraordinary results by packaging together a suite of services designed to reach your targeted segments. Armed with fresh ideas on how to revitalize your brand and create demand for your IT solutions, we're well-positioned to take your company to the next level. Utilize our marketing automation services to build everlasting relationships with your customers so they keep coming back again and again.
- Brochures
- Case Studies
- Data Sheets
- Dimensional Mailers
- Email Campaigns
- Infographics
- Newsletters
- Podcasts
- Presentations
- Sales Collateral
- Social Media Posts
- Solution Briefs
- Videos
- Webinars
- Website Development
- Whitepapers