Build Your Channel – TSRM Group

Build Your
Channel

Channel Development Consulting

The digital age has transformed the landscape of solution providers, reshaping channel demographics and communication models. Traditional approaches no longer guarantee results, as evolving buyer behaviors, rapid technological innovation, and new go-to-market strategies disrupt the status quo.

TSRM’s channel consulting team stays ahead of the curve, helping both large and small OEMs, ISVs, SaaS companies, and distributors build and grow successful channel programs. We take the time to understand your unique business goals, identify gaps and opportunities in your current channel strategy, and design tailored solutions that align with your market and resources.

With a deep understanding of indirect sales models and partner dynamics, TSRM brings a unique blend of experience, creativity, and proactive strategy to every engagement. Our proven methodologies ensure that your channel program is a strategic asset that drives measurable business outcomes.

Strategic and Scalable Partner Recruiting

Having a deep understanding of your solutions’ sales cycle, unique differentiators, and target market is imperative before recruiting partners. Once that vision is established, TSRM can work with you to define the type of partner that would best fulfill the solution in the marketplace.

Whether you have a legacy channel organization, or are starting a reseller program from scratch, TSRM Group has the in-depth experience to architect a winning channel strategy to generate results in the shortest time possible.

Our approach to partner recruiting starts with a strong foundation in the technology sector. We help craft a compelling package for potential channel partners and then use a wide range of outreach options to engage with the prospects and help negotiate mutually beneficial alliances.

Partner with TSRM to Accelerate Your Business

TSRM’s channel development services are designed to ensure your sales channel is effective, efficient, and aligned with your business goals. Our team oversees the key steps in creating your channel, including:

Identifying your target market
Developing your sales strategy
Defining your sales process
Creating a sales team
Providing training and support
Recommending sales technology investments
Establishing key performance indicators (KPIs)

Once your channel is up and running, TSRM can provide ongoing monitoring and analysis and make recommendations to improve performance.

But building a high-performing channel requires more than just a checklist. It demands a thoughtful approach that considers your competitive landscape, partner value proposition, and long-term scalability. TSRM collaborates closely with your leadership and sales teams to design channel strategies that foster strong partner relationships, drive revenue growth, and adapt to changing market dynamics.

Through a combination of strategic planning, hands-on support, and continuous optimization, we help you transform your channel into a powerful engine for growth.